It's About Time.

How Pizzeria Delfina dealt with their negative reviews on Yelp.

Every story is told differently, depending on the person telling that particular story. Every opinion is subjective. If someone were to complain about something they feel you did wrong, or, let's say someone were to compliment you, wouldn't you like to be given the right/choice to respond?

It was just announced today that business owners will now be able to respond, publicly, to customers' posts on Yelp. It's about damn time! Having worked in the restaurant/nightlife industry in San Francisco for 6+ years, I've heard enough Yelp horror stories from business owners and staff of rebuttals to "unfair" or worse yet, "untrue" customer posts being deleted and complaints and arguments from both sides to feel that this is the obvious solution and has been a long time coming. I mean, it's only fair. Everyone is entitled to their own opinions, and that should include the opinions of the businesses and staff members subject to review.

At the same time, people that take Yelp's reviews into consideration should also keep in mind that it's all based on reviews from customers, some of which are professionals in that particular industry being reviewed, and some which are not.

Like Sara Deseran said in her article in 7X7...This is going to be good.