I actually first saw this on John Battalle's Searchblog, which led me to Boing Boing.Well, I guess there's no such thing as bad publicity!!!
Pizza joint gives staff t-shirts with the text of 1-star Yelp reviews
At San Francisco's Pizzeria Delfina, they know how to own their pain. Rather than wringing their hands over Internet sourpusses who give them one-star Yelp ratings, they've printed up tees with excerpts from the most scathing reviews ("This place sucks") and given them to the staff to wear.
Instead of simply bitching about Yelp, they've made Yelp their bitch and taken quotes from one-star reviews posted on Yelp about the pizzeria and made them into T-shirts for their staff to wear. (They also have one that simply says, "This place sucks," a quote from yet another typically eloquent and insightful Yelp review.)The Yelp Tee: Almost More Brilliant Than Pizzeria Delfina's Pizza (via Consumerist)